While signage has been a staple in business practice for decades, dynamic digital signage is a relatively new player. What makes dynamic digital signage stand out from traditional displays and static digital signage is that the information can be updated automatically and/or in real-time, making them even more valuable to the viewer.

Dynamic digital signage uses display technologies like LED walls, LCD monitors, and content management platforms. They are useful in businesses ranging from museums to retail to office buildings — any place where people need to find information.

If you’re interested in adopting dynamic digital signage in your business, here are five examples of how you can utilize it:

1. Maps, directories, and visitor information

If you have a large space, maps and directories are helpful for visitors. Dynamic displays can show these maps and directories, as well as visitor information that is timely and relevant. For example, if there is an event going on that 95% of that day’s visitors will be coming for, you can display check-in or schedule information for that event. They can be updated in real-time to reflect location changes and accept search queries so visitors can type in what they are looking for and be directed.

2. Calendars and event schedules

Whether it be for employees, visitors, or event attendees, having calendars and schedules easily available creates a more streamlined experience. These can be automatically updated to remove events that have already taken place and replace them with newly scheduled events, which is ideal for conference centers, entertainment venues, or offices that host a lot of meetings.

3. Interactive content and forms

Dynamic digital signage can also be a great tool for engagement and lead generation. This is great for vendors at trade shows or entertainment spaces as they can entertain visitors while they wait with video content, games, and more. They can also feature responsive forms so users can enter their information in exchange for the interactive content, bolstering lead generation efforts.

4. Video demonstrations and customer kiosks

In the retail space, product demonstrations and FAQ information are key for making a sale. Having a digital display for this purpose allows customers to shop on their own and get information on-demand, which is a more enjoyable experience for the typical shopper. They can then continue shopping, alert an employee for assistance, or even in some cases start the product ordering process.

5. Real-time information for better visibility

Especially in large organizations, it’s difficult to ensure everyone sees vital communication. While the details of what’s considered “vital” will differ greatly from business to business, ensuring visibility through communication is important for all. Whether it’s a real-time weather report, emergency alerts, stock, or inventory information, dynamic digital displays are a highly visible way to convey important information.

Dynamic digital signage is a great choice for businesses because they are easy to control and modify, is cost-effective, offers important analytics and insights, and helps grab (and keep) attention better than any other kind of signage.

If you are considering dynamic digital signage for your business, it’s best to trust the design and implementation process to an experienced IV integrator like IVCi. Contact us today to talk to an expert team member and learn more.

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