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What to Look for When Choosing an Audio Visual Conferencing Company

March 25, 2020

AV and video conferencing is becoming standard in most businesses — and for good reason. Having video conferencing capabilities within your organization drastically improves collaboration, increases efficiency, and opens up endless possibilities for business growth.

Choosing which company will install and maintain your AV conferencing is a big business decision. Hastily choosing a company could cause you to choose one that isn’t the right fit for your company, and that could lead to a lot of frustration and costly repairs or replacements down the line.

With that being said, you will want to make sure you thoroughly research companies to find the right one for you. Here’s what to look for when choosing an audio video conferencing company.

1. Willingness to help you set a strategy

It’s easy for a company to sell you equipment, any AV conferencing company can do that. What marks a great company, however, is one that helps you set a total AV/VC strategy. These companies will take the time to learn your strategic goals and where your company hopes to be in one, five, or ten years. Using that information, along with the current landscape of your technology capabilities, they can help you craft a strategy that sets you up for success down the line. If a company is not willing to take the time to help you make a strategy, then they are not the right company for you.

2. A network of top-tier technology partners

It’s important to know the technology you’re getting is state-of-the-art. Look for a company with a best-in-class partner ecosystem, as they will be able to provide the best audio video conferencing equipment for your specific needs. Rather than just pushing the same generic solutions on everyone, companies with a vast partner network can craft custom solutions with the right products and solutions for you.

Find a company that partners with major technology providers as well as niche product providers, as they are going to be able to meet all of your needs.

3. Dedication to communication and support

Some companies install your AV conferencing equipment and wash their hands of the situation. That won’t do your company much good when your teams need training, there are technical difficulties, or you are looking to further upgrade your systems.

What sets great companies apart is a sense of dedication to communication and support. Look for a company that acts more like an extension of your team rather than just a vendor. This will help with the adoption of new technology, troubleshooting, and making sure your company is always using the best solutions for its goals.

Look for a company that offers on-demand support when you need it and offers guidance before you have the chance to ask for it.

4. Establishment across multiple verticals

Ideally, you’ll want to work with a company that is an established industry leader with a presence in multiple verticals. If you know a company has a proven track record in industries like healthcare, higher education, government, finance, construction, and more, you’ll know they have the range and capabilities to solve even the most complex business challenges while protecting privacy and maintaining compliance.

When a company has more than 25 years of experience with companies in all industries, you can be confident that they can help you, too.

5. Innovation in solutions

Look for a company that’s not just on par with the latest technology but is the one blazing the trails. Innovation is the mark of a truly great technology company. For example, look for a company that is offering things like subscription-based programs. These Audio Visual as a Service (AVaaS) offerings make it easy for organizations to make sure they are using the latest technology and put them in control of costs.

This is just one example of how an innovation-focused company can transform your organization.

By keeping these things in mind, you’ll be able to find a video conferencing company that will set you up with the technology and support to help your company achieve its strategic goals.

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