Digital technology has changed the way we work. Many software programs and tech upgrades exist for the sole purpose of facilitating teamwork, which became crucial during the COVID-19 pandemic. Now companies are sticking with digital collaboration for a number of reasons.

Let’s take a look at why this new way of collaborating isn’t going anywhere, and what organizations can do to strengthen their approach to digital collaboration.


A major concern for organizations in early stages of distributing their workforce or planning virtual meetings was that not being together in person would cause productivity to take a major hit. However, it seems that removing face to face interaction and in-person work has had the opposite effect.

According to Transformity, 77% of people report greater productivity when working remotely. But that’s only possible when they have the right tools. Digital collaboration tools give teams all the benefits of in-person interactions without the time and cost associated with it.

With video conferencing in place, teams can meet with each other or clients regardless of physical distance, travel restriction, or capacity limitations. They’re left with more time in their day to execute deliverables since they don’t need to travel to the office for daily work or meetings.


Another reservation companies hold about moving to more distributed work models is losing social interaction, whether it be body language in meetings or small talk in the break room. Digital collaboration preserves the social aspect of working with a team. You can still see body language or use gestures, make eye contact, and hear their voices.

Companies can use their AV conferencing tools for both work and play. They are not only great for meetings and webinars, but they’re great for remote happy hours and virtual team-building exercises. That way, teams not only stay productive, they stay connected too.


Digital collaboration is arguably the most flexible component of the modern workplace. It gives people the ability to work where they want, when they want, and how they want. It allows organizations and individuals to set their preferences and work the way that is best for them.

Organizations have many options when it comes to what tools and technology they implement to facilitate digital collaboration. That level of customization is important to crafting a technology plan that will be adopted by more users and work best with strategic goals.

The Right Approach to Digital Collaboration

Remember, while technology plays a crucial role, people are at the heart of digital collaboration. It’s important to make sure the people in your organization feel empowered and confident in their collaboration tools.

Having the support of an audio visual company will give you the tools you need to continue digital collaboration with increased adoption and enthusiasm. For more information about working with a video conferencing company who can support you every step of the way, contact us today.

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