Between informational messages, public service announcements, and general communications, healthcare practitioners and consumers are often bombarded with an information overload. For example, an individual could walk into nearly any healthcare facility and be met immediately with various posters, directional signs, or other media pulling their attention in multiple ways.
But how do we navigate various attention-competing elements clearly and crisply in a way that guides the user experience? Video walls can be a practical and cost-effective solution.
Using video walls in healthcare facilities allows:
- Visitors to more directly engage with necessary information
- Practitioners to demonstrate complex material in a more straightforward way
- Administrators to update facility information in a more convenient and pleasing manner
- Facilities to reduce the amount of paper/print costs
Whether you’re a patient or a visitor, a trip to a healthcare facility can be met with much unease and anxiety. Navigating the facility, finding the right contacts, and searching for important information can be overwhelming. A new or upgraded video wall in entryways, visitor centers, or information kiosks can help direct visitors more quickly to where they need to go. The walls can also educate visitors and patients about important medical reminders or promotions regarding new technology or services offered by the healthcare facility.
Not only can video walls assist guests, but medical practitioners can use video walls to enhance the overall patient experience. Video walls can allow practitioners to communicate more effectively with a broad audience. Improved AV technology is also an incredible way to market to young adults of the digital age, a growing population of young people entering the world of occupations and healthcare choices. Video walls can also help clinicians demonstrate complex medical phenomena to patients tangibly and more engagingly than traditional paper.
For healthcare administration, video walls can vastly improve traffic flow within a medical facility. Incorporating video walls can create more time for administrators and managers of facilities to focus on their organizational missions. Additionally, video walls offer enhanced platforms for emphasizing donor news, highlighting the facility’s history, or shining a light on community initiatives.
Finally, while video walls provide more flexibility, time, and freedom, they also offer an incredible investment value. Video halls hold the potential to broadcast multiple forms of media in a rapidly changing environment. The ability to quickly shift the messages displayed on the video walls allows healthcare facilities to save more on the bottom line as marketing and promotional materials will reduce or eliminate the paper and printing costs associated with updating physical signage. In addition, facilities can display images and videos quickly and efficiently to remain up-to-date, relevant, and visually appealing.
Video walls are quickly becoming a practical and cost-effective audio and visual solution for healthcare facilities of all sizes. Large-scale adoption is not a question of if, but when. If you’d like to explore product options, installation, and strategy, set up a meeting with IVCi to discuss your needs!
