Have you ever passed a traditional bulletin board and was instantly awestruck with how engaging and informative the content was? Probably not.

Digital signage is quickly replacing bulletin boards and paper materials for informing employees and visitors — and for good reasons. The COVID-19 pandemic further expedited this shift, leading to an entirely new approach to signage in the workplace.

The importance of digital signage in your organization

Having strategically-placed digital signage is a great way to share information and keep employees and visitors up to speed in today’s ever-changing world. Here are some benefits of having digital signage:

  • Convenience – display important information in real-time where it can’t be missed, as opposed to cluttered email inboxes.
  • Automation – create content or import it from another system in either static or slideshow format, so you can set what is seen throughout the day.
  • Visibility – make sure your employees are in the know even if they are always on the move.
  • Unification – for healthcare facilities or businesses with shift workers, replace meetings with digital signage to make sure even overnight shift workers receive communication.
  • Safety – immediately alert the whole building to any safety concerns.
  • Social distancing – reduce the face-to-face contact meetings or flyer handouts require.
  • Improve customer and visitor experience – give visitors the information they need quickly in a highly-visible way. In some cases, they can even interact with the digital signage to find what they need quickly.
  • Collaboration – get your team on the same page quickly with information that starts a conversation, or share exciting announcements that keeps them engaged.

Replacing your out of date communication plan with digital signage will bring significant positive changes to your office environment.

How has digital signage changed recently?

Odds are that practically every part of your work environment has been impacted by COVID-19 in some way. One of the biggest changes has been around communication — both the importance of it and how it’s done.

The pandemic brought to light just how critical fast, continuous communication is. Employers need to have systems in place to quickly push out information to a large number of people at once, with confidence that they’ll see it. Digital signage took on a new role as an emergency communication system for people in the office. With one place that employees can go for the most up to date information, digital signage can be your mass communication hub.

There’s also been a shift in how workplace communication in general is executed. A major priority for businesses who are reopening after the pandemic is making their operations as touchless and with as little in-person interaction as possible. Digital signage is a good substitute for informational meetings or hand-to-hand delivery of memos.

Take your digital signage to the next level

Whether digital signage is completely new to your organization or you are looking to upgrade to the latest technology, IVCi is here to help. Reach out to our team today to get more information about digital signage options or to get a consultation — whatever you need to help improve communication in your workplace.

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