Shortening the sales cycle is an objective of many sales executives. Reducing the time it takes to make a sale accomplishes more deals in less time and increases revenue. Using video collaboration tools during the sales cycle helps to manage and improve customer relationships while also removing the distance barrier by allowing visual interaction to occur anywhere, anytime.
Face-to-face conversation—with the ability to have eye-to-eye contact, see facial expressions, and interpret body language—is essential to effective communication with customers. Video collaboration enables sales representatives to have this close interaction with a client at any stage of the sales cycle. This capability builds trust and strong relationships while also increasing productivity.
It can be extremely challenging to find ways to efficiently use the time of an expensive subject matter expert. Video collaboration tools connect customers to these valuable resources and allow them to get the expert knowledge they need while reducing costs, saving time, and improving communication.